tirsdag den 1. december 2015

The Italy EURO Cup 2016 kit release

A couple of month ago I was in Florence Italy to shoot the Italian's new soccer kit for the EURO Cup 2016. The heads behind this huge PUMA campaign was the guys from Juliet Zulu.
My first real client from the United States. My assignment was to shoot along side with Juliet Zulu while they filmed a storyline on the making of the kit, which you can see right underneath:

I know there is another video release out there somewhere, but I just can't find it.

Update: Just found the second video through PUMA's Twitter account.

My assignment was not to shoot stills behind the scene, but to be in charge of the social media content of the campaign, which meant shooting content for @PUMAfootball Instagram account and shoot a press release kit for different football websites and blogs. Juliet Zulu stood behind the production and the creative part and I brought my camera and my eye to do the job!

So far I'm not sure what have been released by PUMA and the the only thing I've been told is that nobody really knows. Juliet Zulu have send them a pack of stills and it's now up to PUMA, to release the stills when they see fit.

The last couple of hours I've spend searching the world wide web, to find out what have been released. Nonetheless I am damn proud to have worked with Juliet Zulu on this huge campaign for PUMA, shooting football legends such as Buffon, Chiellini, Astori, Verrati and Ballotelli and Griezmann... The last two mentioned is a different story, but I'll come back to that later, when that campaign is released. Until now you have to settle with these stills from Florence.

The tailor story

This and the next two shots have not been cropped for Instagram, so you can actually see the tip of my one foot in the bottom in this photo, I thought I keep it uncropped just for the fun of it.

The legendary tailor Antonio Liverano from Liverano & Liverano. Mr Liverano has more than 70 years of experience behind him! It takes almost a life time to be trained in his field of tailoring.

I took a whole bunch of photos of this beautiful Italian girl, but this was the only one I could google my way to.

But the video is up!

Chiellini on the bench!

It was a honor to meet all of the guys and it was also a great experience to visit the facility where all the top Italian ahtletes train together. I had only a few minutes between takes with each guys in the locker room and an additonal 10 minutes in front of a green screen, which hasn't been published yet. Can't wait to see the results of that!

UPDATE: Dec 1st
This just got in from my agent that the green screen shots I did for The Forza Azzuri video campaign is now finished and released... actually they released it on November 17th. All the single shots of the players individual was shot by me and assisted by Thomas Flensted Jensen.

Mr Buffon himself!

You could easily feel the caliber of this man's structure when he entered the room! There was nothing but respect for this him and at the same time he was being a real gentlemen working with.
I wished I could do some more creative and portrait stuff with the guys, but their time is very little and their schedule is beyond tight, so it wasn't possible!

 Marco Verratti!

I would have posted the Astori shots, but those haven't been released yet. This post will be updated along the way as more is being released.  

The two weeks after the Italy EURO Cup 2016 kit campaign, I went to Madrid, Torino & Milano with Juliet Zulu shooting another campaign for PUMA. 
More details on that campaign as soon as it is released

Until then, enjoy my two shots of Mr Balotelli before he left the pitch.

Thx to Juliet Zulu for letting me be a part of the team
and @Toughlens for assisting me on the campaign  
I want to thank my agent from Gonzales Photo who got me this job and who have supported me throughout the begining of my carreer! 
Thx Leon!

Between the work and locations I got to shoot portraits and some bits of this beautiful city!
Wish I had more time to explore and about the food... wow just wow!